For more than 20 years, Alin & Hedenlund has worked actively to make a meaningful difference.
Throughout this time, we have supported humanitarian organizations whose work is grounded in the principles of humanity and independence. Locally, we continue to support Stockholms Stadsmission in their important efforts to combat homelessness and poverty, while our international engagement today is primarily focused on Ukraine and Sudan.
We firmly believe that our contributions—dollar for dollar—often make the greatest impact where the needs are most urgent. For that reason, we currently allocate approximately three percent of our annual revenue to humanitarian efforts supporting people affected by conflict and climate-related crises. While this level is lower than in previous years, our ambition remains unchanged: to contribute responsibly and with a long-term perspective.
As part of this commitment, we have chosen to support UNHCR. This decision felt natural, not least because the Akelius Foundation doubles every donation, effectively multiplying the impact of each contribution. A significant portion of these funds goes directly toward emergency aid—providing shelter, clean water, food, and medical supplies to people forced to flee their homes.
The needs are vast. In Ukraine, millions of people have been displaced by the war. In Sudan, more than 21 million people are facing acute hunger, including 12 million who are currently displaced. Approximately 80 percent are women and children. UNHCR teams are working in border regions to deliver immediate, life-saving assistance, and in Chad, eleven new reception centers have been established to receive up to 900,000 refugees since the beginning of the conflict.
The reason we choose to share this is simple: we want to show that even smaller companies can make a real difference. Sometimes that requires accepting lower margins, but as long as those of us working in the company share this vision—and the owners recognize that its value extends beyond financial returns—it is worth it.
